Full-Form Of CSR

Corporate Social Responsibility

In 1991 Catalyst Marketing introduced a unique form of partnership marketing wherein three additional components – Media, Philanthropy, and Education expand the Reach of the Cause Marketing Campaign and Enhance the Effectiveness of the Cause Marketing Model. Over the succeeding nearly two decades Catalyst Marketing has remained the world’s only agency that deals exclusively with Cause Marketing or what has come to be known in some quarters as Corporate Socially Responsible Marketing.

What Is Cause Marketing or Corporate Social Responsibility? According to Haas School of Business:

“Cause marketing is the fastest growing form of sponsorship in North America”

How Does Wikipedia Define Cause Marketing?

“Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a “for-profit” business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax-deductible, while cause marketing is a marketing relationship generally not based on a donation.”

Goals for Corporations & Media

  • Differentiate Products from Competition
  • Effectively Target & Reach New Markets
  • Increase Market Share
  • Increase Product or Service Awareness
  • Improve Public & Investor Relations
  • Boost Employee Morale
  • Increase Return on Marketing Investment
  • Promote Corporate Philanthropic Efforts
  • Strengthen Customer Retention
  • Visible & Proactive Approach to Community Issues
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